Salzina Cruzinha Fernandes

Dividing your target market into approachable groups

Current Membership Year:
2025
Total Membership Years:
11
Court of the Table Honors:
7
Top of the Table Honors:
1
English
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Go deeper into target marketing as Fernandes explains her method of market segmentation to drive professional growth and long-term success. Learn to identify subsets based on values, attitudes, priorities and much more as you refine your concept of right-fit clients and how you can best serve them. This session is part of the Hindi track and will be presented in English.

Salzina Cruzinha Fernandes is a certified financial planner and professional financial advisor with her own firm, Sansal Financial Services, and has been affiliated with Max Life Insurance Company for the last 14 years. With a client base of more than 2,600 families across the globe, Fernandes specializes in managing financial portfolios to help secure guaranteed income and additional legacy benefits for her clients during their retirement. She has received many accolades over the past 14 years for her contributions to the financial services profession. Her positive mindset, integrity, resilience and honesty help her make a difference in the world.