Santana Leiva shares how to sell insurance authentically and without pressure. “Sell easily, sell naturally” is a practical guide to building trust, empathy and genuine relationships with clients. Discover how to turn everyday conversations into sales opportunities without forcing the process and staying true to your style.
Rodrigo Santana Leiva entered the financial services industry in 2018 after failing to find professional development or growth in traditional jobs. Thanks to his outstanding performance in the life and health insurance fields, where he has specialized since the beginning of his career, he has received several awards from his company, GNP, where he also serves on the advisory board. In 2019, he opened his own firm, an extension of the family business in wealth protection started by his father, thereby consolidating his success and growth, as well as a solid specialization in personal lines.
