Robert Gignac

The importance of understanding clients’ perspectives on advisor value

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If you are reluctant to engage in emotional conversations, you may be limiting your ability to deliver value to clients who need it most. Gignac explains the difference between value and fluff while discussing pocket change, dominoes, retirement ribbons and why SMART goals can be problematic.

Robert Gignac is the owner of Rich is a State of Mind. As a client of the financial services profession, he is a renowned speaker on the topic of personal and financial development, combining knowledge, humor and high-impact visuals to deliver messages that continue to resonate with audiences long after the event is over. He works with financial professionals to help them encourage their clients to take control of their financial lives while building stronger, more trustworthy relationships with them.