Pakpoom Kaewtrakanwong, FChFP

Tips for mastering the art of persuasion

Current Membership Year:
2025
Total Membership Years:
10
Court of the Table Honors:
3
Top of the Table Honors:
Thai
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Successful client engagement extends beyond simply offering a product; it requires a thorough understanding of clients’ genuine needs. Kaewtrakanwong explains how the Golden Circle framework strengthens the effectiveness and credibility of your communication: The “why” connects clients emotionally to your offerings; the “how” demonstrates your solutions to address their challenges; and the “what” represents the appropriate product or service.

Pakpoom Kaewtrakanwong, FChFP, serves as assistant director of sales with more than a decade of experience. He earned a bachelor’s degree in engineering (second class honors) from Chulalongkorn University and holds prestigious qualifications.