Ng Ka Wai Carrie

How to be seen: A step-by-step guide to running social media

Current Membership Year:
2025
Total Membership Years:
6
Court of the Table Honors:
Top of the Table Honors:
English
No items found.

I will talk about the power of social media for financial planners in the digital age, enabling client acquisition, trust-building, and business growth. My team has successfully converted online interactions into consultations and recruitment and collaborations, contributing 40% of business since 2020. I am going to breakdown and tackle challenges face by audiences, like generational tech gaps, self-promotion awkwardness, content pressure, techniques for lead conversion, while maintaining professionalism. Building a Strategic Social Media Presence as Algorithms favor visibility—appear or lose clients. My sharing will cover a hands-on guide for all generations to leverage online tools.

Ng Ka Wai Carrie is an Agency Manager and Wealth Director at FWD Life Insurance Company (Bermuda) Ltd., with 15 years of experience specializing in asset growth, wealth management, and comprehensive financial planning. Awarded Best Financial Planner of the Year by IFPHK and SCMP, she graduated from The Hong Kong University of Science and Technology with a Bachelor of Business Administration, majoring in Marketing and Management. Carrie leverages social media to share tips and stories, building trust and client connections through authentic, engaging strategies that drive business growth.