Jonathan González Salgado

The emotional bank account: A tool for getting better referrals

Current Membership Year:
2025
Total Membership Years:
4
Court of the Table Honors:
Top of the Table Honors:
Spanish
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The concept of the emotional bank account can explain the value we provide to our clients, which is essential when asking for referrals. Psychologist John Gottman suggests that before making a withdrawal, such as requesting referrals, we should first offer four times the value we currently deliver. With González Salgado's guidance, learn how to enhance your emotional bank account through love, ultimately leading to better referrals.

The concept of the emotional bank account can explain the value we provide to our clients, which is essential when asking for referrals. Psychologist John Gottman suggests that before making a withdrawal, such as requesting referrals, we should first offer four times the value we currently deliver. With González Salgado's guidance, learn how to enhance your emotional bank account through love, ultimately leading to better referrals.