A key element of the financial services profession is to think about a specialization that refreshes your business, builds new networks of relationships, and provides new products and education to your clients. Martonosi shares how she identified her niche market — developing sports insurance for car and motorcycle sports as well as career path models for athletes — and discusses how her five-step model can help you build your own advisory brand, reach new target markets and leverage the power, visibility and partnership of brand ambassadors.
Edit Martonosi began her financial services career in 2005 and currently works at an independent insurance brokerage company, specializing in risk life insurance, estate planning strategies for business operators and creating financial portfolios for large companies. In 2018, Martonosi decided to become an international sports insurance advisor in car and motorcycle sports. She has won the Independent Champion Advisor Award several times in the life insurance sector and, in 2024, was elected customer education chair by the Association of Hungarian Insurance Advisors to develop programs, campaigns and communication strategies that address and provide solutions to challenges the advisory profession encounters.
