Prey drive, prevalent in animals, is the desire to see something optically with the eyes or in the imagination and to have the persistence and intensity to pursue it. Burt shares the five activators of this drive, how to find and utilize your primary activator, and how activating this drive over a long period of time can place you in the top 1% of your profession.
Micheal Burt is considered the leading authority on helping people and teams around the world activate the “prey drive” — an instinctual ability to see something with the eyes optically or in the mind and have the persistence and intensity to pursue it. As a former championship coach for women’s basketball, Burt uses a methodology to inner engineer people to compete at their highest levels. He is the author of The Wall Street Journal’s bestselling book “Flip the Switch” and has been hired by many top companies in the world to activate this drive in their teams.
